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How To Add A Legacy Contact To Your Facebook Account

How To Add A Legacy Contact To Your Facebook Account

Facebook added the option to allow legacy contacts. This allows your profile to be memorialized and be managed by someone of your choosing after you pass. 

 To add a legacy contact: * Click  in the top right of Facebook and select Settings* Click Manage Account* Type in a friend’s name and click Add* To let your friend know they’re now your legacy contact, click Send (we’d suggest asking before you make someone your legacy contact) For more information on what happens to your account when you pass away and legacy contacts: 

What will happen to my Facebook account if I pass away?


What is a legacy contact on Facebook?


How do I add, change or remove my legacy contact on Facebook?

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How To Permanently Delete Your Facebook Profile

How To Permanently Delete Your Facebook Profile

Facebook clearly wants its users to remain active. So much so, they have made deleting your account difficult. It cannot be done through the settings menu. The best that will get you is a deactivated account. If you truly want to say goodbye to Facebook, here’s the link:

Permanently Delete Your Facebook Accout

Before you delete your account, you may want to download a copy of your information from Facebook (once it’s gone, it’s gone!): * Click the downward arrow at the top right of any Facebook page* Select “Settings”* Click on the link at the bottom of the main menu that says* “Download a copy of your Facebook data” Keep in mind, per Facebook“It may take up to 90 days from the beginning of the deletion process to delete all of the things you’ve posted, like your photos, status updates or other data stored in backup systems. While we are deleting this information, it is inaccessible to other people using Facebook.”

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how you post and share content matters

If you listen to me long enough and you’ll know I am more focused on social networking and being engaged than creating content. I’ll keep saying it too….

 

Your content is designed to play a supporting role.

 

People do business with people. They build relationships. They act on those relationships. When they choose to act is when your content matters. It is at that point they will read (or read again). It is at that point they will decide if, aside from having that relationship with you, they trust you are the right person or business to hire.

Content isn’t the most important thing…. what you post and more importantly, HOW you write, post or share content IS critical.

Your content MUST have a purpose

Your content MUST serve a purpose. It must help build relationships, must be authoritative and/or must drive action.Click To Tweet

Not every post needs to do all of it, and the best content will hit multiple points. If your content doesn’t hit on at least one of those points, you’re wasting your time posting it. PERIOD

I adore Rhonda over at Fat Dog Creatives. She’s a fantastic graphic designer and her process is incredible. She’s also a big proponent of me (yes, I have an ego).

She shared one of my Facebook posts about the value of engagement  to her business page. I immediately thanked her (as Tactical Social Media, though I could have as myself.) and as quickly as I did, I scolded her. Love that she shared it, hate that while it was good for me, it did nothing for her!

She already decided to share my content. She gave me something, so why not leverage it to truly nurture the relationship, to establish her own authority, drive some action and share a little bit of herself? She should use it further help herself.

 

Blindly posting or sharing content provides little value to YOU. Make what you post count for you AND your audience.Click To Tweet

How you create your post matters

How the share first appeared…..

How you post and share content matters

Here’s the edited version…..

How you post and share content matters if you want to see results

The difference?

She leveraged my content to help build her authority. She continues to nurture our relationship (more than simply sharing my content, she acknowledges she is learning from me – that ego thing again) and she is making it personal and herself more relatable to her clients.

 

The bonus… Rhonda will get some HUGE additional visibility:

*  She tagged me (with permission – do not ever tag a person in a business post without permission. It is rude and a relationship killer) placing her post on my timeline. Her brand was promoted to my personal network.And since I was tagged personally, I responded personally. That adds further reach.

*  She has real content that could be found later when someone uses Facebook’s search function (and trust me, they do!).

 

While I will continue to preach that content is less important than social engagement, there is no doubt content is vital. It’s not about how much content you post, how often or when.

 

It is about WHAT you post and HOW you post and share content that matters.

What if you could spend less time writing content and still drive web traffic and generate leads?

Oh. Wait. You can….and I do!

Social Networking: Lead Generation Without Content

I spend the majority of my time actively networking, not posting and sitting on my ass hoping my content is seen. I follow specific people and pages. I interact, support and add value. That simply activity, which is easy and honestly, fun, is what YOU should be doing and what I  have found to be the BEST way to leverage my time on social media.

 

One of those I follow is my friend (and one of my influencers) Debra Jason. We met on social media through a mutual friend. While we have yet to meet in person, we have spent a good deal of time networking together and supporting each other.

I am always reading her content (it is that good). She recently shared a post from her website, The Write Direction. As a standard practice I commented on the post itself and to further support her, also took the time to add a comment directly on the blog post itself.

 

The result of networking and interacting with Debra:

  • I saw her social share of the post.
  • I added a valuable comment on social and the blog post itself
  • One of her blog readers saw my comment.

 

Apparently, the comment made an impression. Not only did they track back to my post (Want Results From Facebook? Stop Sitting On Your Ass!), they filled out my lead capture form to sign up to receive my content in their inbox!

 

Lead generation through social networking, not content.

 

A perfect example of driving web traffic and lead generation WITHOUT content.

I’ll add this is not an isolated example of driving web traffic from social networking. There is this one:

 

Value of commenting on a blog post found through social networking

 

And this one:

 

Driving web traffic through social networking

 

Social networking is how I have been able to leverage social media effectively to build my brands since 2007, and it’s proven to remain highly effective through all of the algorithm changes.

A single value-added comment might just be worth far more than any piece of content you post.

 

Consider spending less time on your content and more on being active, visible and engaged.Click To Tweet

Driving Interaction From Your Reactions

When Facebook’s reactions showed up last week, there was the typical banter as to who likes them and who doesn’t. Me, as with most new features or updates, it’s never about liking or disliking them. It’s about figuring out how to use them.

And, as it turns out….

…Facebook’s reactions are quite the tool for getting more interaction on your posts.

Facebook's reactions rolled out globally - using them to get more engagement

Why?

Facebook does a great job at limiting brand pages from communicating directly with people. It’s why pages can only tag individuals under only a few circumstances:

 

Here’s the kicker – reactions count as engagement. No big update there as I could always tag you to say ‘thanks for the like’ previously. The issue with that approach meant ‘do it for one and you pretty much need to do it for all.’ Could get a bit tedious, not to mention string of comments filled with the same ‘thank you’. I will admit my friend Debra Jason has this technique quite well. (It’s actually her technique I thought of when reactions first appeared).

Reactions, however, offer a bit more. Add a ‘Wow’ to my Facebook post and I can tag you in a comment asking ‘Why the wow’. I could further ask if it was you learned something from my post or some other reason.

An angry reaction?  I could respond with ‘Do you disagree?’

So much more potential than the plain old ‘like’ wouldn’t you agree?

Facebook’s reactions open up a number of new opportunities for brand pages to tag individuals to create more engagement and interaction.

Big Changes To Your Favorite Social Media Sites

This article originally appeared as part of our newsletter series on 21 October 2015.

Facebook

Verified Pages Verified Badge: Facebook rolls out page verification, 2015– This might be one of the biggest changes and it has been rolled out. Now you can verify your page in much the same way Twitter has verified accounts for celebrities and national brands.  That check mark adds credibility and can protect you from imposters.  You’re page is also likely to rank better in a search once verified.

To test the search option, I ran a quick test using an account that had never looked for a specific business (to avoid a skewed result). The search phrase was ‘Moore Sec’. While there were several that fit, the verified page showed first!

Verified Badge: Facebook rolls out page verification. Verification will protect your page from imposters and increase search rankings, 2015

How to set up verified status: Verified Badges

Reactions – Much has been discussed about a ‘Dislike’ button. The big concern for many of us in the biz was the negative effect such a button could have on page visibility if it was abused.  I’m quite happy that ‘reactions’ will be implemented. 

Facebook is testing 'Reactions' and we're not getting a 'dislike' button, 2015

Doodle – Facebook is updating photo sharing on mobile devices by allowing users to draw on, add filters and overlays in addition to stickers.  For more: Facebook adds Doodle.
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Advertising Changes – Facebook is also opening up ‘Lead Ads‘ to everyone and updating the Audience Metric for Insights.

Twitter

Moments – Twitter  has made it easier to keep up with what’s happening.  For marketers looking to leverage trending topics, ‘Moments‘ can make finding content easier – not that the old way was difficult.
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Twitter introduces 'Moments' making trending topics more visible, 2015
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Character Counts – Twitter recently eliminated the 140 limit for Direct Messages (DMs). While it could still lead to ‘spam’ pitches, I love the ability to have an actual conversation now!  As a side note, please do not use Auto DMs. They’re not social and I’ve seen a few backfire.
The big change we may see:  Twitter could be removing the 140 character account from ALL tweets.

LinkedIn12 Changes Coming Soon To Your LinkedIn Groups, by Mindi Rosser of The Conversion Company 2015

Groups – LinkedIn has made 12 significant changes to groups. If you’re a group admin you will already have seen them.  My friend Mindi Rosser details these changes and your action steps quite beautifully – so much so her article was the first guest post published on the Tactical Social Media blog recently!

Why I don’t use Facebook’s messaging feature on my pages.

A few days back I caught an article by Post Planner on the why they removed the ability for fans to privately message them directly from their Facebook business page.  The reason the article intrigued me – I had just removed the messaging feature from both Tactical Social Media brand page and my business person page.

While one of their primary reasons was spam – understandable given the size of their fan base – that wasn’t a motivating factor for me.

When Facebook introduced the “Call-To-Action” feature for pages back in December of 2014, I chose to use the ‘Contact Us’ option. While ‘Sign Up’ would have potentially increased my email database, I had other ways to incorporate that option into the page via apps and the contact page provides an opportunity to subscribe.  From a traffic standpoint I felt (and still feel) people were more likely to ‘click through’ to get answers than to provide and email address.

 

Using the 'Contact US' option with Facebook's messaging is counterproductive. Should you turn off Facebook's messaging feature on your business or brand page? #TOFMF

The benefits of not using Facebook’s business page messaging feature:

  • Reduced spam.  As Post Planner knows all too well, it’s an easy tool for others to directly target page admins. I’ve seen my share of requests to like pages, buy products, etc as well.
  • Reduced notifications.  Even with just one page (and I have admin rights on more than 20), the number of notifications received can be overwhelming. You can choose to remove some notifications BUT that runs the risk of missing something important. No messaging option means one less to get and possibly one less to miss.  How often do you look at your page and realize you missed a message?
  • The Share Button.  When the messaging feature is off, the button is replaced with a share option.  While pages can be shared by other means, this is a more visible and easier option. This benefit disappeared with the shift to the latest page layout.

With the messaging feature inactive, Facebook fan pages get the share button. #TOFMF

  • Web traffic.  Social is great for branding, creating relationships and forming bonds that create new and loyal customers.  One area it lacks – direct sales and lead generation.  Yes, as a previous post on Facebook’s viability showed, it does work, BUT that’s not where it excels.  Using the ‘Contact Us’ CTA button forces traffic to my website and an opportunity to capture an email address or convert on other pages.

Should you remove Facebook’s messaging feature from your page?

For me, removing the messaging feature made sense.  Whether it does for you depends on your situation:

  • Some clients are finding it easier to manage then emails. They actually respond faster to them.
  • Adding the ‘Share’ button by removing the messaging feature can create a compliance issue for financial advisors as the ‘Share’ button due to SEC regulations over testimonials.
  • Many network marketers have sites on the back-end of the parent company. Others may only have an Etsy page. They may not have a contact form on their site or one which allows direct email capture.