There were 3 posts over the week (same as the week prior))
- Effective Reach (reach/fans – a measure of a good target audience) was 9.7%
- Effective Engagement rate (engagement/reach – a measure of content relevance) was 21.2%
- 6 website views driven from Facebook (via Google Analytics) and none of the 3 posts included links to the website.
What the data shows above is that the effective post reach was less than 10%. That indicates that the published content wasn’t seen in news feeds. Given the effective engagement rate, we can extrapolate it didn’t come from reach, but rather pages views. If anything, the engagement contributed to the reach.
Actively using social media created some outstanding results after weeks of ‘posting and running’.