What should you be doing?
Actively driving people to your page, not waiting around hoping they see a post in their feed!
Those viewers who actively seek out your page, are interested in your content. That real interest drives the engagement and, if you are following along, that engagement and interaction create the stories pushing your content into the news feeds of your fans.
Yes, a well-timed and perfectly crafted post will see some ‘organic’ reach, though, the real visibility comes from ‘manufacturing’ the reach through your activity:
- Page views drive engagement.
- Engagement ‘manufactures’ reach