Enter the algorithm
Business owners cried it was an attempt to force them to pay, yet the core reason for the change was to shift Facebook back to what was intended.
In an effort to curb the ‘spam’ in feeds, Facebook’s new algorithm looks at our behaviors within the platform and elsewhere on the web (a wonderfully insidious marketing tool called the Facebook Tracking pixel – a boon for advertisers – effectively tracks your entire online movement – though not on our site).
Combining this data with what users provided in their profiles allows Facebook to determine what is most important (read relevant)to each user. They then layered in something referred to as ‘timeliness’ and a ‘shareability’ score so only the best ‘relevant’ content makes the cut.
If you want your published content seen, first and foremost, it must be relevant. That means knowing your audience (you can start by not asking everyone to like your page) and creating valuable content they want to consume.
It means making that content timely. Don’t write about outdated topics. Leverage current trends where you can, tying it into your core content.