The reason behind the brand name change was predicated by the services we were providing for clients. Social media marketing is still at the core of what we do, but it must be integrated with content and branding. Online marketing is a system. To be successful, all elements must work together. As we added services, we found the need to provide full branding and website development options. With those well out of our areas of expertise, we needed to enlist others.
Shifting to an agency model
Rather than bring teams in-house, we opted for an agency role. We design and oversee the entire process. We chose the partner best suited for your needs. It’s been a perfect arrangement ensuring our clients’ every need is met to beyond their expectations. We now have an amazing core of outsourced graphic artists, videographers, photographers, website developers, content writers, and social media content creators as part of our team.
The move began back in early 2018, with most of the work to get this new website and our branding up and running done starting in December 2018. It was more of an undertaking than anticipated. To make it happen, we again turned to Rhonda Negard over at Fat Dog Creatives.
This time she was tasked with more than a logo. She and her team designed our new branding and this website.
The rebrand still incorporates our map, but it is now an inlay over driftwood. The darker tones and the wood help create a stronger image and a more solid foundation – what we provide for your online marketing.