How much 'Fun' you're having might be the best measure of ROI for your social media efforts.
If you're not listening, do you know what you're missing? A lesson in reputation management and social listening from Smart Car USA
Are you missing out on driving traffic to your website by not using Twitter? #BeTactical
Why Organic Facebook Reach Doesn't Matter
The Latest Facebook Algorithm Change, April 2015: Facebook Organic Reach = (Quality Content + Post Timing) x Post Frequency + Engaged Fans; Tactical Social Media: a Tacoma Social Media Consulting Agency
#BeTactical: The ReTweet Discreditation: Brand reputation management and monitoring by Tactical Social Media; Robert Nissenbaum, Greater Seattle Area