#BeTactical: Are you too focused on brand mentions? via @RNissenbaum, Tactical Social Media

Too Focused On Brand Mentions?

We’re so consumed with monitoring for brand mentions we forget it to focus on the bigger picture.

Monitoring your brand for mentions is important.  Your brand reputation depends on it.  You need to know what others are saying about you and you need to know when others are saying it.  It’s not just about catching comments or posts in a timely manner.  It’s more than just being available for customer service.

One major area often overlooked – monitoring for unauthorized uses of your images and content.

Are You Content Monitoring?

I monitor for brand mentions and content in a number of ways so, when an article I wrote for Social Media Today on the April 2015 Facebook algorithm change went viral a few months back, I caught an outright case of theft very quickly.  Someone had plagiarized my article in its entirety and posted it to their blog giving credit to the site’s owner for writing it!

Of course their website wasn’t the only place it appeared.  I found links on Google+, Twitter and Facebook.  It was actually Google+ where I first found it and traced it back to the source.

It took me heading to social media to get the ‘author’ and business to remove links (on Twitter and Google+) to it.  A few posts and discussions resulted in a quick removal of the posts and the original on the web.  I’ve seen several issues like this get messy, but I’d been through this before, knew how to handle it publicly (those posts and discussions of mine were carefully worded) and I had some additional leverage if needed.

Facebook was a different story.  For all of the grief Facebook receives from business owners, one area they win big – protecting copyrights and trademarks.  Simply head to their IP Help Center.  The quick link to their reporting form – file a copyright or trademark violation on Facebook.

How well does Facebook handle copyright and trademark infringement issues? I filled out the form and within an hour had the automated email response below.

For all of the grief Facebook receives from business owners, one area they win big - protecting copyrights and trademarks. Simply head to their IP Help Center. The quick to their reporting form - file a copyright or trademark violation on Facebook. Brand reputation management; Content monitoring & brand mentions @RNissenbaum, Tactical Social Media

It took less than 24 hours to remove the content.  Kudos to Facebook.  I mentioned I’d been through this before so I’ll add I was previously able to remove entire pages and groups for trademark violations.

Facebook copyright and trademarket infringement report follow up letting us know within 24 hours the content was removed! Brand reputation management; Content monitoring & brand mentions @RNissenbaum, Tactical Social Media

No, I don’t want you to stop monitoring for brand mentions.  I want you to start content monitoring as well.

If you’ve had your own experiences, I’d love to hear them.

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