Effective Content Marketing
Whether it is published on your website or social media pages, the role of your content is to:
- Show your authority.
- Build, grow, or nurture relationships.
- Drive a desired action.
If your content does not do at least one of these, it will provide no long term value. It isn’t enough to be seen, you must be heard. Content published for the sake of publishing content serves no value.
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
To be effective, your content must…
…be valuable, informative, and relevant to your audience.
It must resonate with your reader. Your content must be compelling It needs to get them engaged.
And it must be well written, because poorly written content, no matter how compelling, will not be read.
Content published to social media must go further. It needs to allow for engagement while enticing the reader to want more.
If your content is not driving the desired results, let’s fix that.