It’s human behavior
We do as asked
We do to get something.
When you ask your reader to take an action, they usually will. Offer them a deal or a free download, Hell yes they’ll subscribe. Sadly, you’ll likely never hear from them again. Check your email marketing open and click-through rates. How good are they? I’ll bet, if the list was built by asking for sign-ups or by offering freebies, it isn’t great. Why?
Simple human behavior.
When we do because we were asked or to get something instead of because we wanted to, we don’t assign value to the action.
Or we have already received it.
We value what we work for, want, and seek out. If your reader subscribes or continues to move through your website BY CHOICE, they value what you offer.
They will return.
They will engage in time.
They WANT what you have to offer.
They will become profitable clients.
Your goal should be to compel action to click through or subscribe or to take an action through your content.