1. SEO and Search results
Dominate search results for your brand.
That may seem odd as who else would rank for your brand, or show up in a search when customers are looking for you? Yet, it happens.
Years ago I was marketing for another brand. They were just getting started. I wrote an article on the brand, then shared and promoted it. Within a few months, when searching for their brand, my article and other shared content outranked their own website! This site ranked at the top when searching for their brand name!
Review sites will also outrank brand websites, especially new ones or those without much content or authority (in Google’s eyes)..
Starting out, the easiest way to ensure you are found is to create as many indexable links as possible.
Your website is the biggest one….followed by social media pages and profiles.