Measuring The Effectiveness Of Social Media… ….is not and will never be easy. Determining how your time or financial investment is paying off isn’t black and white. Short of a sale where you’re informed you were found on a social site or a social media post prompted the sale or call, you may never know […]
Author Archive for: rnissenbaum
About Robert Nissenbaum
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Entries by Robert Nissenbaum
A Lesson In Reputation Management This has to be one of the more creative ways to leverage a negative slanted social media post in your favor. What Smart USA did was nothing short of brilliant. What makes this such a great teaching tool, though, isn’t what they received as a result of how they handled […]
Are You Missing Out On Web Traffic By Not Using Twitter? While Twitter is one of the best social channels a small business owner can leverage, far too many I speak with want little to do with it. That’s an absolute shame. When I look at the effectiveness of a social media strategy, I’m looking to […]
Facebook Is Still A Viable For Lead Generation! Updated July, 7, 2016: The original article below provides an excellent example of a Facebook post directly responsible for a lead. To show this is not an isolated example, I caught (through social monitoring) a post I wrote and published for the same client on March 29th […]
The 2015 Facebook Algorithm Change Back in April, when Facebook updated its algorithm back in April (2015), rather than simply post what changed, I decided to break down what each change in the latest Facebook algorithm meant for brand pages. I stated at the time that “(f)or some brands, this latest Facebook algorithm change will be a […]
Content Monitoring vs Brand Monitoring A few weeks back I published an article on LinkedIn (updated here last week) asking people to stop monitoring for brand mentions. Clearly, I don’t want you to stop. You need to pay attention to what others are saying about you, when they’re saying it and where. More importantly, you […]
Social Media & Employment Equality This is a re-publication. This article was published to Social Media Today by Robert Nissenbaum, having originally appeared on his personal blog in December 2014 I normally write from the perspective of teaching how business owners need to think about leveraging social media to drive branding, sales and ultimately revenue. I […]
When it comes to Facebook brand pages, every discussion tends to center on organic reach. You stress over how low the numbers are, how the latest algorithm will affect that figure, what you can do to improve it….but have you stopped to consider that how good or bad your organic reach is may not really be […]
Will (Did) Your Brand Benefit? Facebook gets some heavy criticism from brand and pages admins on algorithm changes. What was a great tool to get visibility for just showing up and posting morphed into a “you need to work hard at it and maybe add a few of your hard-earned dollars” tool? Most saw this […]
Protecting Your Brand’s Reputation Before you ReTweet, repin or share that content – READ IT! We should all aware by now that what we post online, especially public content, will live forever. What you post can have profound, long-term effects on your brand reputation. Even a single post, tweet or comment can take on a […]