A simpler approach to SEO I loathe how SEO is made out to be a complicated, non-understandable concept. The way I see it, through its highly complicated algorithm, Google actually tries to recommend sources the same way you or I would. Google’s goal, like yours or mine when we’re asked for a referral or recommendation, is […]
What if you could spend less time writing content and still drive web traffic and generate leads? Oh. Wait. You can….and I do! Social Networking: Lead Generation Without Content I spend the majority of my time actively networking, not posting and sitting on my ass hoping my content is seen. I follow specific people and […]
What If The Auto DM Was Used Differently? I have never been a fan of using the automated direct message feature on Twitter. In fact, I downright hate it. How much? I will unfollow 90% of those who send me an automated direct message within minutes of my reading it. I often finding myself challenging […]
Goodbye To Twitter’s 140 Character Limit… UPDATE (16 May 2016) – “Twitter Inc. will soon stop counting photos and links in their 140-character limit for tweets, according to a person familiar with the matter.” I mentioned back in an October 2015 post about a few of the recent changes with the big one the removal the […]
No Engagement On Your Posts? Who Cares! One of the challenges for small brands on social media is simply getting engagement. We stress over writing and posting good content our readers want at the perfect time only to find it doesn’t get seen or worse – it does – and still there is no engagement! Rather […]
Making Instagram Work For Your Brand For many small businesses and solopreneurs, especially those in the business to business sector, finding value in or leveraging Instagram can be difficult. It’s been a challenge for me as well. Over the past 6 months in my quest to figure out how to crack Instagram for myself (all […]
Maybe We Should Call It “Unsocial Media” Too often people using social media as a tool to build an audience to pitch or as a broadcast platform rather than as a relationship tool. Social media is a powerful tool when used right….but it takes time (sometimes lots of it) to generate that ROI. 5 Signs […]