Entries by Robert Nissenbaum

Why Bad Content Kills Brands (and How to Avoid it)

WHY BAD WRITING CAN KILL YOUR BRAND Don’t write good? Get help!  It doesn’t matter whether it’s on your website (page or blog post) or social media.  1. Bad copy destroys trust.2. Bad copy doesn’t make people take action.3. Bad copy doesn’t communicate your story4. Bad copy doesn’t keep them reading5. Bad copy doesn’t focus on […]