Big Changes To Your Favorite Social Media Sites
This article originally appeared as part of our newsletter series on 21 October 2015.
Verified Pages – This might be one of the biggest changes and it has been rolled out. Now you can verify your page in much the same way Twitter has verified accounts for celebrities and national brands. That check mark adds credibility and can protect you from imposters. You’re page is also likely to rank better in a search once verified.
To test the search option, I ran a quick test using an account that had never looked for a specific business (to avoid a skewed result). The search phrase was ‘Moore Sec’. While there were several that fit, the verified page showed first!
How to set up verified status: Verified Badges
– Much has been discussed about a ‘Dislike’ button. The big concern for many of us in the biz was the negative effect such a button could have on page visibility if it was abused. I’m quite happy that ‘reactions’ will be implemented.
– Facebook is updating photo sharing on mobile devices by allowing users to draw on, add filters and overlays in addition to stickers. For more: Facebook adds Doodle
Advertising Changes –
Facebook is also opening up ‘Lead Ads’ to everyone and updating the Audience Metric
– Twitter has made it easier to keep up with what’s happening. For marketers looking to leverage trending topics, ‘Moments
‘ can make finding content easier – not that the old way was difficult.
– Twitter recently eliminated the 140 limit for Direct Messages (DMs). While it could still lead to ‘spam’ pitches, I love the ability to have an actual conversation now! As a side note, please do not use Auto DMs. They’re not social and I’ve seen a few backfire
The big change we may see: Twitter could be removing the 140 character account from ALL tweets.
– LinkedIn has made 12 significant changes to groups. If you’re a group admin you will already have seen them. My friend Mindi Rosser details these changes and your action steps quite beautifully – so much so her article was the first guest post published on the Tactical Social Media blog