Tag: social media strategy
Why You Need To Stop Asking For Facebook Page Likes
Updated 16 January 2018 Those ‘likes’ you are getting? They are worthless. Worse, they could hurt your efforts. If you haven’t decided I am completely off my rocker and are still reading, I’ll explain why (and it might just make sense – and what if I am right?) Back when Facebook […]
Should You Like Your Own Facebook (Business) Posts?
Updated 26 November 2017 ‘Don’t like your own posts’ In a Social Media Today post in July of 2015 (what prompted the original version of this post), Sarah Snow stated as the number one thing you shouldn’t do on Facebook, “Don’t like your own posts”. Granted she was likely referring […]
Why You Need To Publish Less and Engage More on Social Media
Updated 23 November 2017 Spend less time publishing content! Consulting clients and those who have had an opportunity to hear me speak know I am far less concerned about consistency in posting new content to pages and profiles than I am with being consistently engaged. Publishing new content is vital. Done […]
If You Want Results, Think About HOW You Post And Share Content
how you post and share content matters If you listen to me long enough and you’ll know I am more focused on social networking and being engaged than creating content. I’ll keep saying it too…. Your content is designed to play a supporting role. People do business with […]
Small Business Is Built On Personal Relationships
Business Is Built On Relationships. I’m old enough to remember all it took to close and honor a business deal was a handshake. There was an unmistakable level of trust. Yes, there was an unwritten code that you honored your word and would not enter into an agreement you couldn’t […]
The 140 Character Limit: I’m Not Ready to Kiss It Goodbye
Goodbye To Twitter’s 140 Character Limit… UPDATE (16 May 2016) – “Twitter Inc. will soon stop counting photos and links in their 140-character limit for tweets, according to a person familiar with the matter.” I mentioned back in an October 2015 post about a few of the recent changes with […]
No Engagement On Your Social Media Posts? So What?
No Engagement On Your Posts? Who Cares! One of the challenges for small brands on social media is simply getting engagement. We stress over writing and posting good content our readers want at the perfect time only to find it doesn’t get seen or worse – it does – and still […]
Stuck On If You Should ‘Regram’?
Should You ‘Regram’ using apps to share Instagram posts by others? Having one account under Tactical Social Media and another under me (with minimal overlap) there is an advantage to sharing my own content. From their own Terms of Service (the short version): “Post only your own photos and videos… Given this […]
Questioning How To Make Instagram Work For You?
Making Instagram Work For Your Brand For many small businesses and solopreneurs, especially those in the business to business sector, finding value in or leveraging Instagram can be difficult. It’s been a challenge for me as well. Over the past 6 months in my quest to figure out how to […]
Should You Be Active In Using Instagram?
53 Percent of Instagram Users Follow Brands… A recent infographic (posted below, credit to adweek.com) by Global Web Index found The natural first thought is it go full throttle and start making Instagram your new best friend based strictly on the infographic, but a word of caution is in order. However, the results, […]
Are You Doing Social Well?
Measuring The Effectiveness Of Social Media… ….is not and will never be easy. Determining how your time or financial investment is paying off isn’t black and white. Short of a sale where you’re informed you were found on a social site or a social media post prompted the sale or […]
Are You Missing Out Not Using Twitter?
Are You Missing Out On Web Traffic By Not Using Twitter? While Twitter is one of the best social channels a small business owner can leverage, far too many I speak with want little to do with it. That’s an absolute shame. When I look at the effectiveness of a social […]
Should You Turn off Facebook’s Messaging Feature?
Why I don’t use Facebook’s messaging feature on my pages. A few days back I caught an article by Post Planner on the why they removed the ability for fans to privately message them directly from their Facebook business page. The reason the article intrigued me – I had just […]