3801 N 27th St; Tacoma, WA 98407

253-271-4301

Tag: Relationships

How you share content matters - It must serve purpose

If You Want Results, Think About HOW You Post And Share Content

how you post and share content matters If you listen to me long enough and you’ll know I am more focused on social networking and being engaged than creating content. I’ll keep saying it too….   Your content is designed to play a supporting role.   People do business with […]

Driving web traffic through social networking

Why You Need To Spend More Time On Social Networking

  What if you could spend less time writing content and still drive web traffic and generate leads? Oh. Wait. You can….and I do! Social Networking: Lead Generation Without Content   I spend the majority of my time actively networking, not posting and sitting on my ass hoping my content […]

Business is built on relationships. Small business is built on personal relationships. Social media's greatest value is in it's ability to build and foster relationships.

Small Business Is Built On Personal Relationships

Business Is Built On Relationships. I’m old enough to remember all it took to close and honor a business deal was a handshake.  There was an unmistakable level of trust. Yes, there was an unwritten code that you honored your word and would not enter into an agreement you couldn’t […]

There are 2 parts to social media: Social AND Media. Your content is only PART of the equation. Social + Media = Success; Tactical Social Media Agency, Tacoma: #BeTactical

Social + Media = Success

There are 2 parts to social media: Social and Media. Less broadcasting, more engagement. If you’re not doing both, success will be limited. Are you doing both or just broadcasting? #BeTactical

The evolution of our branding, Tactical Social Media, #tsomedia

The Evolution Of Our Branding

Updated 26 November 2017 THE EVOLUTION OF OUR BRANDING Your branding is critical. It helps identify you. It is the first step in an effective brand marketing campaign. Like you, however, your brand evolves. Your services, your focus… and as it evolves, so must your branding. As we have grown, […]

Maybe It Should Be Called Unsocial Media #BeTactical

Maybe It Should Be Called ‘Unsocial Media’

Maybe We Should Call It “Unsocial Media” Too often people using social media as a tool to build an audience to pitch or as a broadcast platform rather than as a relationship tool.  Social media is a powerful tool when used right….but it takes time (sometimes lots of it) to […]

#BeTactical: The LinkedIn Messaging Protocol: While bulk LinkedIn messaging isn't always a negative, when you’re looking to strengthen the relationships you have already established, lumping me in with 20+ other ‘Robert’s in your contacts is certainly not a positive way to connect with me.

The LinkedIn Messaging Protocol

This post was originally published on 29 December 2014 on The Archived Blog.   I like LinkedIn messaging.  It’s a great networking tool and can be every bit as powerful as face to face networking opportunities both in group and one on one meetings.  LinkedIn offers the ability to showcase […]