Why You Need To Stop Asking For Facebook Page Likes
Updated 16 January 2018 Those ‘likes’ you are getting? They are worthless. Worse, they could hurt your efforts. If you haven’t decided I am completely off my rocker and are still reading, I’ll explain why (and it might just make sense – and what if I am right?) Back when Facebook […]
Should You Like Your Own Facebook (Business) Posts?
Updated 26 November 2017 ‘Don’t like your own posts’ In a Social Media Today post in July of 2015 (what prompted the original version of this post), Sarah Snow stated as the number one thing you shouldn’t do on Facebook, “Don’t like your own posts”. Granted she was likely referring […]
How To Add A Legacy Contact To Your Facebook Account
How To Add A Legacy Contact To Your Facebook Account Facebook added the option to allow legacy contacts. This allows your profile to be memorialized and be managed by someone of your choosing after you pass. To add a legacy contact: * Click in the top right of Facebook and select Settings* Click Manage Account* Type in […]
How To Permanently Delete Your Facebook Profile
How To Permanently Delete Your Facebook Profile Facebook clearly wants its users to remain active. So much so, they have made deleting your account difficult. It cannot be done through the settings menu. The best that will get you is a deactivated account. If you truly want to say goodbye to […]
If You Want Results, Think About HOW You Post And Share Content
how you post and share content matters If you listen to me long enough and you’ll know I am more focused on social networking and being engaged than creating content. I’ll keep saying it too…. Your content is designed to play a supporting role. People do business with […]
Why You Need To Spend More Time On Social Networking
What if you could spend less time writing content and still drive web traffic and generate leads? Oh. Wait. You can….and I do! Social Networking: Lead Generation Without Content I spend the majority of my time actively networking, not posting and sitting on my ass hoping my content […]
How To Use Facebook’s ‘Reactions’ To Drive More Interaction
Driving Interaction From Your Reactions When Facebook’s reactions showed up last week, there was the typical banter as to who likes them and who doesn’t. Me, as with most new features or updates, it’s never about liking or disliking them. It’s about figuring out how to use them. And, as it […]
Is Your Cannabis Brand At Risk On Social Media?
Cannabis And Social Media Compliance I’m a firm believer that anyone can build and run a great social media campaign, with a little guidance and help – where I come in – even with little time. I am not a fan of the traditional ‘social media manager role as a 3rd […]
Should You Turn off Facebook’s Messaging Feature?
Why I don’t use Facebook’s messaging feature on my pages. A few days back I caught an article by Post Planner on the why they removed the ability for fans to privately message them directly from their Facebook business page. The reason the article intrigued me – I had just […]
Facebook Is Still Viable For Lead Generation (even for B2B)
Facebook Is Still A Viable For Lead Generation! Updated July, 7, 2016: The original article below provides an excellent example of a Facebook post directly responsible for a lead. To show this is not an isolated example, I caught (through social monitoring) a post I wrote and published for the […]
Facebook Algorithm Change (2015): Did Your Brand Benefit?
The 2015 Facebook Algorithm Change Back in April, when Facebook updated its algorithm back in April (2015), rather than simply post what changed, I decided to break down what each change in the latest Facebook algorithm meant for brand pages. I stated at the time that “(f)or some brands, this latest Facebook […]
Leveraging Facebook Authorship
Facebook Authorship UPDATED 21 Oct 2017: It seems Facebook has removed the authorship tag from social shares as reported by Social Media Today. A special shout out to Mike Allton who does a phenomenal job of explaining Facebook Authorship and how to set it up. I had a chance to chat with […]
The Role Of Social Media In The Employment Process
Social Media & Employment Equality This is a re-publication. This article was published to Social Media Today by Robert Nissenbaum, having originally appeared on his personal blog in December 2014 I normally write from the perspective of teaching how business owners need to think about leveraging social media to drive branding, […]
Why Organic Facebook Reach Doesn’t Matter
When it comes to Facebook brand pages, every discussion tends to center on organic reach. You stress over how low the numbers are, how the latest algorithm will affect that figure, what you can do to improve it….but have you stopped to consider that how good or bad your organic reach […]