Tag: Content Strategy
Why You Need To Publish Less and Engage More on Social Media
Updated 23 November 2017 Spend less time publishing content! Consulting clients and those who have had an opportunity to hear me speak know I am far less concerned about consistency in posting new content to pages and profiles than I am with being consistently engaged. Publishing new content is vital. Done […]
If You Want Results, Think About HOW You Post And Share Content
how you post and share content matters If you listen to me long enough and you’ll know I am more focused on social networking and being engaged than creating content. I’ll keep saying it too…. Your content is designed to play a supporting role. People do business with […]
No Engagement On Your Social Media Posts? So What?
No Engagement On Your Posts? Who Cares! One of the challenges for small brands on social media is simply getting engagement. We stress over writing and posting good content our readers want at the perfect time only to find it doesn’t get seen or worse – it does – and still […]
Stop Worrying About SEO
Stop Worrying About SEO And Start Writing. I found this article on writing SEO content by my colleague Timothy Hands to be a good read and on target with my thought process: I loathe how it’s made out to be a complicated, non-understandable concept that allows others to overharge customers […]
Stuck On If You Should ‘Regram’?
Should You ‘Regram’ using apps to share Instagram posts by others? Having one account under Tactical Social Media and another under me (with minimal overlap) there is an advantage to sharing my own content. From their own Terms of Service (the short version): “Post only your own photos and videos… Given this […]
Facebook Is Still Viable For Lead Generation (even for B2B)
Facebook Is Still A Viable For Lead Generation! Updated July, 7, 2016: The original article below provides an excellent example of a Facebook post directly responsible for a lead. To show this is not an isolated example, I caught (through social monitoring) a post I wrote and published for the […]
Why Haven’t You Started Content Monitoring?
Content Monitoring vs Brand Monitoring A few weeks back I published an article on LinkedIn (updated here last week) asking people to stop monitoring for brand mentions. Clearly I don’t want you to stop. You need to pay attention to what others are saying about you, when they’re saying it […]
Leveraging Facebook Authorship
Facebook Authorship UPDATED 21 Oct 2017: It seems Facebook has removed the authorship tag from social shares as reported by Social Media Today. A special shout out to Mike Allton who does a phenomenal job of explaining Facebook Authorship and how to set it up. I had a chance to chat with […]
Rethinking My Instagram Strategy
Rethinking My Own Instagram Strategy While being on every social media platform isn’t right for every business (I’ll leave that discussion for later), for us that isn’t necessarily an option. If we’re going to advise client on how to leverage a platform, I’d better be active, engaged and building a following. That can […]
The Facebook Organic Reach Solution
Getting More Organic Reach From Your Facebook Posts Organic reach for Facebook brand pages is down. Gone are the days of post and they will come. It’s is one of the biggest social media frustrations I run into when talking with small business owners. I’ve been seeing a number of […]
The Content Curation Strategy
The Value Behind Content Curation Content is king. Whether for a blog post or social media channel, and regardless of the SEO effect, without regularly updated quality content, you’re providing no value. Potential customers have no reason to return to your site. No reason to return means not building a following […]