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Tag: Content Strategy

How you share content matters - It must serve purpose

If You Want Results, Think About HOW You Post And Share Content

If you listen to me long enough and you’ll know I am more focused on social networking and being engaged than creating content. I’ll keep saying it too….     People do business with people. They build relationships. They act on those relationships. When they choose to act is when […]

Are you listening to the so-called social media experts preaching content first? Stop and ask yourself If you are getting results. No? Then I suggest you post less and engage more.

The Power Of A Single Comment – Why You Need To Engage More

Stop Posting! Engage, Interact and Be Social. Those who have listened to me speak or had an opportunity to talk with me privately know I am far less concerned about consistency in posting new content to pages and profiles than I am with clients being consistently engaged. Creating content is vital. Done […]

Are your social media posts seeing little to no engagement? It may not matter!

No Engagement On Your Social Media Posts? So What?

No Engagement On Your Posts? Who Cares! One of the challenges for small brands on social media is simply getting engagement.  We stress over writing and posting good content our readers want at the perfect time only to find it doesn’t get seen or worse – it does – and still […]

Start writing and stop worrying about SEO

Stop Worrying About SEO

Stop Worrying About SEO And Start Writing. I found this article on writing SEO content by my colleague Timothy Hands to be a good read and on target with my thought process: I loathe how it’s made out to be a complicated, non-understandable concept that allows others to overharge customers […]

Is It OK to Regram? Should you Regram? Do you?

Stuck On If You Should ‘Regram’?

Should You ‘Regram’ using apps to share Instagram posts by others? Having one account under Tactical Social Media and another under me (with minimal overlap) there is an advantage to sharing my own content. From their own Terms of Service (the short version): “Post only your own photos and videos… Given this […]

Facebook is Still Viable For B2B Lead Generation. Facebook might not be the best choice for your brand, but the decision as to whether it is shouldn't be based on the notion it can't or doesn't work for B2B firms.

Facebook Is Still Viable For Lead Generation (even for B2B)

Facebook Is Still A Viable For Lead Generation! Updated July, 7, 2016:   The original article below provides an excellent example of a Facebook post directly responsible for a lead.  To show this is not an isolated example, I caught (through social monitoring) a post I wrote and published for the […]

#BeTactical: Start content monitoring! Not everyone will mention or tag you when sharing content. Without content monitoring, you'll miss valuable opportunities, @RNissenbaum, Speaker and consultant at Tactical Social Media

Why Haven’t You Started Content Monitoring?

Content Monitoring vs Brand Monitoring A few weeks back I published an article on LinkedIn (updated here last week) asking people to stop monitoring for brand mentions.  Clearly I don’t want you to stop.  You need to pay attention to what others are saying about you, when they’re saying it […]

#BeTactical, Facebook Authorship 2015 by Robert Nissenbaum

Leveraging Facebook Authorship

Facebook Authorship UPDATED 21 Oct 2017: It seems Facebook has removed the  authorship tag from social shares as reported by Social Media Today.   A special shout out to Mike Allton who does a phenomenal job of explaining Facebook Authorship and how to set it up.  I had a chance to chat with […]

My Instagram strategy: Be social, Be personal, Be myself, Be fun and #BeTactical doing it!

Rethinking My Instagram Strategy

Rethinking My Own Instagram Strategy While being on every social media platform isn’t right for every business (I’ll leave that discussion for later), for us that isn’t necessarily an option.  If we’re going to advise client on how to leverage a platform, I’d better be active, engaged and building a following.  That can […]

Getting More Organic Reach From Your Facebook Posts: Why organic reach has dropped & how to craft your Facebook posts for better organic reach in 2015.

The Facebook Organic Reach Solution

Getting More Organic Reach From Your Facebook Posts Organic reach for Facebook brand pages is down.  Gone are the days of post and they will come.  It’s is one of the biggest social media frustrations I run into when talking with small business owners. I’ve been seeing a number of […]

#BeTactical: The Content Curation Strategy: Is content curation missing from your strategy? by Robert Nissenbaum, Tactical Social Media (image by Jeremy Karelsen Photography)

The Content Curation Strategy

The Value Behind Content Curation Content is king.  Whether for a blog post or social media channel, and regardless of the SEO effect, without regularly updated quality content, you’re providing no value.  Potential customers have no reason to return to your site.  No reason to return means not building a following […]