Stop Worrying About SEO And Start Writing.
I found this article on writing SEO content by my colleague Timothy Hands to be a good read and on target with my thought process:
I loathe how it’s made out to be a complicated, non-understandable concept that allows others to overharge customers for work, that in many cases, is not necessary.
Granted there are some aspects of SEO which must be addressed at the time your site is built and others that should be looked at periodically, BUT if you take care of the basics as you add content to your site:
- Adding metadata at the write length
- Create good SEO title
- Use image tags for all media
and pay attention to a few guidelines when you write:
- Avoid intentional keyword stuffing
- keep articles to 300+ words
- Put some effort into sharing what you’ve written
- Write consistently (even if that is only twice per month)
- Write in a natural, conversational style (it doesn’t have to be textbook perfect and you’re trying to connect with the reader)
SEO does and will, over time, take care of itself.
I’ve used this approach for Tactical Social Media (as well as my previous business). Having never done keyword research for myself, I still rank well in SERPs for many high value terms (seems as I keep writing on social and SEO topics, those keywords naturally appear in my content and create site-wide density), others are finding and linking back to my content naturally and the quality and consistency of my content lead to my blog being syndicated. The result – a domain authority score of 21 for a brand and website that did not exist 11 months ago.
Is that the BEST option? Maybe not. For the small business owner, the solopreneur who is already buried under tasks and still needs to figure out how to consistently blog (not to mention be active on social sites) it’s a good one. There’s only so much one can do. At some point, we need to consider the ‘diminishing returns’ factor.
Stop worrying about SEO!
Stress less, write more. It may take more time to get there, but as they say, it’s the journey that matters. Better to be happy and enjoy the ride.
This post was adapted from my LinkedIn article on 19 November 2015.