UW-TACOMA GUEST LECTURER
WA SMALL BUSINESS LIAISON TEAM
Who Am I?
The work me: A writer, social media consultant, educator and public speaker.
I work with solopreneurs and small to midsized businesses helping them effectively use content and social media marketing to build relationships, improve brand awareness, drive web traffic, improve SEO and generate leads through an organic process.
What I teach, implement and speak on has its roots in traditional, old school networking and cold calling. My techniques have been developed over a decade of building my personal brands through social media and relationships.
I focus on a relationship based approach. That content is less important and plays a supportive role. That business, long-term, repeatable and sustainable business, is driven by relationships. Whether your business or organization is business-to-business or business-to-consumer, for profit or not for profit or service-based or retail-based, the principles I teach are highly effective and get real results.
The real me: An avid sea kayaker, adventure seeker and fisherman. I take full advantage of living on the water at Salmon Beach off the west side of Point Defiance Park in Tacoma’s North End.
I spend as much time paddling as I do working. When not on the water, you can find me fishing off the deck, hiking, camping or otherwise exploring the PNW. I'll spend my downtime with friends, my children or simply having my feet up on the couch.
The volunteer me: I teach LinkedIn classes at Joint Base Lewis McChord to help those transitioning to civilian life and am a kayak fishing guide for Heroes On The Water's Northwest Chapter. HON helps military veterans & their families relax, rehabilitate and reintegrate through kayak fishing.
What have others said about me?
“What does social media have to do with finding the right clients? —Everything.
“Real relationships are formed when we asked questions and respond to what others are saying; they don't form from us standing on our soap boxes while spouting words of wisdom.
“Robert's unique approach to social media marketing will get you out of the online game and back into a real word, personal style of building relationships...one comment at a time.“
"You're awesome at what you do & I look forward to working with you. If any of you need help with social media, seriously, this is the guy. He will give you a whole new school of thought on how to use it!"
Stephanie Johnson (Health Nut)
"Robert has spoken at my events and workshops on three occasions and there is a reason I keep asking him back; he's an exceptional speaker, delivers fantastic content and leaves the audience feeling like they have some new knowledge they can implement. (From LinkedIn)"
Julie Fry (Chief Mom Officer)
"I've been working on my social media networking tactics following Robert's advice. After just one week I've already seen significant improvements in terms of profile views, influencer connections, traffic to my website, and subscribers to my list. (From LinkedIn)"
Clement Lim (Freelance Copywriter and Content Marketer)
I attended your talk this morning with PRSA. I used to teach social media and now work with Thurston County Elections. I can't tell you how greatly I appreciated your talk. The theory of getting someone to visit your social business pages flips everything I'd believed on its heels. I'll definitely play around at work with some of your ideas!
Valerie Walston (One very smart lady at the Thurston County Auditor's Office)