Questioning How To Make Instagram Work For You?
Making Instagram Work For Your Brand For many small businesses and solopreneurs, especially those in the business to business sector, finding value in or leveraging Instagram can be difficult. It’s been a challenge for me as well. Over the past 6 months in my quest to figure out how to […]
Ignore The Experts: You Need A Presence On Every Social Site
I get the concept preached by most social media experts. It makes sense to be where your audience is when it comes to choosing which social platforms to use, but it is wrong. It fails to account for so much more. I don’t care if your target audience is only […]
The Evolution Of Our Branding
As Tactical Social Media has grown and evolved from where it began at the start of 2015, our branding had to evolve and it was definitely time! Why The Map? Aside from the traditional logo, a map was introduced as part of the branding for Tactical Social Media. The map was […]
Should You Be Active In Using Instagram?
53 Percent of Instagram Users Follow Brands… A recent infographic (posted below, credit to adweek.com) by Global Web Index found The natural first thought is it go full throttle and start making Instagram your new best friend based strictly on the infographic, but a word of caution is in order. However, the results, […]
Maybe It Should Be Called ‘Unsocial Media’
Maybe We Should Call It “Unsocial Media” Too often people using social media as a tool to build an audience to pitch or as a broadcast platform rather than as a relationship tool. Social media is a powerful tool when used right….but it takes time (sometimes lots of it) to […]
Are You Doing Social Well?
Measuring The Effectiveness Of Social Media… ….is not and will never be easy. Determining how your time or financial investment is paying off isn’t black and white. Short of a sale where you’re informed you were found on a social site or a social media post prompted the sale or […]
If You’re Not Listening, Do You Know What You’re Missing?
A Lesson In Reputation Management This has to be one of the more creative ways to leverage a negative slanted social media post to your favor. What Smart USA did was nothing short of brilliant. What makes this such a great teaching tool, though, isn’t what they received as a […]
Are You Missing Out Not Using Twitter?
Are You Missing Out On Web Traffic By Not Using Twitter? While Twitter is one of the best social channels a small business owner can leverage, far too many I speak with want little to do with it. That’s an absolute shame. When I look at the effectiveness of a social […]
Should You Turn off Facebook’s Messaging Feature?
Why I don’t use Facebook’s messaging feature on my pages. A few days back I caught an article by Post Planner on the why they removed the ability for fans to privately message them directly from their Facebook business page. The reason the article intrigued me – I had just […]
One Smartphone, Two Instagram Accounts
Dual Branding: Instagram and Instwogram Update: On 9 February 2016 Instagram updated their native app for iOS and Android to allow for switching between multiple accounts removing the primary need to use Instwogram (the original reason this post was written). I will still keep the app active as there are 2 […]
Facebook Is Still Viable For Lead Generation (even for B2B)
Facebook Is Still A Viable For Lead Generation! Updated July, 7, 2016: The original article below provides an excellent example of a Facebook post directly responsible for a lead. To show this is not an isolated example, I caught (through social monitoring) a post I wrote and published for the […]
Should You Like Your Own Facebook (Business) Posts?
Why I Like My Own Facebook Business Page Posts…. ….and should you? It’s question I’ve heard more than a few times and the topic was front and center recently in a Social Media Today article regarding Facebook etiquette by Sarah Snow. According to Daniel Zeevi: “These [liking your own posts] are typically the […]