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Why bad writing can kill your brand/

Why Bad Writing Can Kill Your Brand

  WHY BAD WRITING CAN KILL YOUR BRAND Don’t write good? Get help! It doesn’t matter whether it’s on your website (page or blog post) or social media.  1. Bad copy destroys trust.2. Bad copy doesn’t make people take action.3. Bad copy doesn’t communicate your story4. Bad copy doesn’t keep them […]

Why You Need To Stop Asking For Facebook Likes

Why You Need To Stop Asking For Facebook Likes

  Those ‘likes’ you are getting? They’re worthless.  Worse, they could hurt your efforts. If you haven’t decided I am completely off my rocker and are still reading, I’ll explain why (and it might just make sense – and what if I am right?) Back when Facebook launched pages fans […]

How you share content matters - It must serve purpose

If You Want Results, Think About HOW You Post And Share Content

If you listen to me long enough and you’ll know I am more focused on social networking and being engaged than creating content. I’ll keep saying it too….     People do business with people. They build relationships. They act on those relationships. When they choose to act is when […]

Are you listening to the so-called social media experts preaching content first? Stop and ask yourself If you are getting results. No? Then I suggest you post less and engage more.

The Power Of A Single Comment – Why You Need To Engage More

Stop Posting! Engage, Interact and Be Social. Those who have listened to me speak or had an opportunity to talk with me privately know I am far less concerned about consistency in posting new content to pages and profiles than I am with clients being consistently engaged. Creating content is vital. Done […]

How to improve my SEO and search engine ranking by taking a common sense approach to SEO

What If Improving Your SEO & Search Ranking Was Simple?

A simpler approach to SEO I loathe how SEO is made out to be a complicated, non-understandable concept.  The way I see it, through its highly complicated algorithm, Google actually tries to recommend sources the same way you or I would. Google’s goal, like yours or mine when we’re asked for […]

Driving web traffic through social networking

Why You Need To Spend More Time On Social Networking

  What if you could spend less time writing content and still drive web traffic and generate leads? Oh. Wait. You can….and I do! Social Networking: Lead Generation Without Content   I spend the majority of my time actively networking, not posting and sitting on my ass hoping my content […]

Want Results From Facebook? Stop Sitting On Your Ass!

Want Results From Facebook? Stop Sitting On Your Ass!

The simple truth about Facebook (and social media sites in general): If you want results, you need to work for them. We are long past the good old days on Facebook when you can ‘post it and they will see it’. There are techniques you can use to get feed visibility […]

How to Get More Engagement with Facebook's Reactions

How To Use Facebook’s ‘Reactions’ To Drive More Interaction

Driving Interaction From Your Reactions When Facebook’s reactions showed up last week, there was the typical banter as to who likes them and who doesn’t. Me, as with most new features or updates, it’s never about liking or disliking them. It’s about figuring out how to use them. And, as it […]

Business is built on relationships. Small business is built on personal relationships. Social media's greatest value is in it's ability to build and foster relationships.

Small Business Is Built On Personal Relationships

Business Is Built On Relationships. I’m old enough to remember all it took to close and honor a business deal was a handshake.  There was an unmistakable level of trust. Yes, there was an unwritten code that you honored your word and would not enter into an agreement you couldn’t […]

Are your social media posts seeing little to no engagement? It may not matter!

No Engagement On Your Social Media Posts? So What?

No Engagement On Your Posts? Who Cares! One of the challenges for small brands on social media is simply getting engagement.  We stress over writing and posting good content our readers want at the perfect time only to find it doesn’t get seen or worse – it does – and still […]

Start writing and stop worrying about SEO

Stop Worrying About SEO

Stop Worrying About SEO And Start Writing. I found this article on writing SEO content by my colleague Timothy Hands to be a good read and on target with my thought process: I loathe how it’s made out to be a complicated, non-understandable concept that allows others to over charge […]

Is It OK to Regram? Should you Regram? Do you?

Stuck On If You Should ‘Regram’?

Should You ‘Regram’ using apps to share Instagram posts by others? Having one account under Tactical Social Media and another under me (with minimal overlap) there is an advantage to sharing my own content. From their own Terms of Service (the short version): “Post only your own photos and videos… Given this […]

Stuck On How To Make Instagram Work For You Instagram?

Questioning How To Make Instagram Work For You?

Making Instagram Work For Your Brand For many small businesses and solopreneurs, especially those in the business to business sector, finding value in or leveraging Instagram can be difficult. It’s been a challenge for me as well. Over the past 6 months in my quest to figure out how to […]

Why You Need A Presence On Every Social Site

Ignore The Experts: You Need A Presence On Every Social Site

I get the concept preached by most social media experts. It makes sense to be where your audience is when it comes to choosing which social platforms to use, but it is wrong. It fails to account for so much more. I don’t care if your target audience is only […]