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Stop asking me to like your Facebook page, In fact, stop asking everyone. Those likes? They’re worthless. Worse, they could actual hurt your efforts.

Stop Asking Me To Like Your Facebook Page

  Those ‘likes’ you are getting? They’re worthless.  Worse, they could actually hurt your efforts. If you haven’t decided I am completely off my rocker and are still reading, I’ll explain why (and it might just make sense – and what if I am right?) Back when Facebook launched pages […]

How you share content matters - It must serve purpose

If You Want Results, Think About HOW You Post And Share Content

How you post and share content matters If you listen to me long enough and you’ll know I am more focused on social networking and being engaged than creating content. I’ll keep saying it too….     People do business with people. They build relationships. They act on those relationships. […]

Are you listening to the so-called social media experts preaching content first? Stop and ask yourself If you are getting results. No? Then I suggest you post less and engage more.

The Power Of A Single Comment – Why You Need To Engage More

Stop Posting! Engage, Interact and Be Social. Those who have listened to me speak or had an opportunity to talk with me privately know I am far less concerned about consistency in posting new content to pages and profiles than I am with clients being consistently engaged. Creating content is vital. Done […]

Should You Be Marketing On Pokemon Go?

Should You Be Marketing On Pokémon Go?

Pokémon Go or Not To Go? UPDATED (29 Sept 2016): Adam Fout was kind enough to provide an update on the game and its marketing value in a great comment below (read it!). A few of the highlights from his comment: The game lost roughly 15 million users (of 45 […]

How to improve my SEO and search engine ranking by taking a common sense approach to SEO

Do You Want To Improve Your SEO & Search Ranking?

A simpler approach to SEO I loathe how SEO is made out to be a complicated, non-understandable concept.  The way I see it, through its highly complicated algorithm, Google actually tries to recommend sources the same way you or I would. Google’s goal, just like yours or mine when we’re asked […]

Driving web traffic through social networking

Why You Need To Spend More Time On Social Networking

  What if you could spend less time writing content and still drive web traffic and generate leads? Oh. Wait. You can….and I do! Social Networking: Lead Generation Without Content   I spend the majority of my time actively networking, not posting and sitting on my ass hoping my content […]

Want Results From Facebook? Stop Sitting On Your Ass!

Want Results From Facebook? Stop Sitting On Your Ass!

The simple truth about Facebook (and social media sites in general): If you want results, you need to work for them. We are long past the good old days on Facebook when you can ‘post it and they will see it’. There are techniques you can use to get feed visibility […]

How To Take Advantage Of Embedding With Blab’s New Tiny Player

Leveraging next shiny upgrade from Blab! You now have a new way to embed your live Blab broadcasts on your website!! Perfect for catching any visitors who might not have even known about the broadcast.  Head to tinyplayer.blab.im, add your website URL and your Blab (Twitter) username. That’s it. Yay. Awesome […]

How to Get More Engagement with Facebook's Reactions

How To Use Facebook’s ‘Reactions’ To Get More Engagement

Driving Interaction From Your Reactions When Facebook’s reactions showed up last week, there was the typical banter as to who likes them and who doesn’t. Me, as with most new features or updates, it’s never about liking or disliking them. It’s about figuring out how to use them. And, as it […]

Rethinking use of the automated direct message for Twitter

What If? Rethinking Use Of The Automated Direct Message.

What If The Auto DM Was Used Differently? I have never been a fan of using the automated direct message feature on Twitter. In fact, I downright hate it. How much? I will unfollow 90% of those who send me an automated direct message within minutes of my reading it. […]

Whether you’re in the medical or recreational marijuana segment of the cannabis industry, social media compliance is vital. You need to protect to protect your cannabis brand.

Is Your Cannabis Brand At Risk On Social Media?

Cannabis And Social Media Compliance I’m a firm believer that anyone can build and run a great social media campaign, with a little guidance and help – where I come in – even with little time. I am not a fan of the traditional ‘social media manager role as a 3rd […]

Business is built on relationships. Small business is built on personal relationships. Social media's greatest value is in it's ability to build and foster relationships.

Small Business Is Built On Personal Relationships

Business Is Built On Relationships. I’m old enough to remember all it took to close and honor a business deal was a handshake.  There was an unmistakable level of trust. Yes, there was an unwritten code that you honored your word and would not enter into an agreement you couldn’t […]

The 140 Character Limit: I’m Not Ready to Kiss It Goodbye

Goodbye To Twitter’s 140 Character Limit…   UPDATE (16 May 2016) – “Twitter Inc. will soon stop counting photos and links in their 140-character limit for tweets, according to a person familiar with the matter.”     I mentioned back in an October 2015 post about a few of the recent changes with […]

Are your social media posts seeing little to no engagement? It may not matter!

No Engagement On Your Social Media Posts? So What?

No Engagement On Your Posts? Who Cares! One of the challenges for small brands on social media is simply getting engagement.  We stress over writing and posting good content our readers want at the perfect time only to find it doesn’t get seen or worse – it does – and still […]

Is It OK to Regram? Should you Regram? Do you?

Stuck On If You Should ‘Regram’?

Should You ‘Regram’ using apps to share Instagram posts by others? Having one account under Tactical Social Media and another under me (with minimal overlap) there is an advantage to sharing my own content. From their own Terms of Service (the short version): “Post only your own photos and videos… Given this […]