Why Bad Writing Can Kill Your Brand
WHY BAD WRITING CAN KILL YOUR BRAND Don’t write good? Get help! It doesn’t matter whether it’s on your website (page or blog post) or social media. 1. Bad copy destroys trust.2. Bad copy doesn’t make people take action.3. Bad copy doesn’t communicate your story4. Bad copy doesn’t keep them […]
Do You Want To Marry Me? Then I Need To Be Engaged!
No, I’m not looking to get married. I’m trying to make a simple point. Do you want your blog articles to show in a Google search? (I know. Stupid question.) Like you asking for marriage, getting ranked in Google means you’re going to need that engagement. Great, onsite […]
Why You Need To Stop Asking For Facebook Likes
Those ‘likes’ you are getting? They’re worthless. Worse, they could hurt your efforts. If you haven’t decided I am completely off my rocker and are still reading, I’ll explain why (and it might just make sense – and what if I am right?) Back when Facebook launched pages fans […]
If You Want Results, Think About HOW You Post And Share Content
If you listen to me long enough and you’ll know I am more focused on social networking and being engaged than creating content. I’ll keep saying it too…. People do business with people. They build relationships. They act on those relationships. When they choose to act is when […]
The Power Of A Single Comment – Why You Need To Engage More
Stop Posting! Engage, Interact and Be Social. Those who have listened to me speak or had an opportunity to talk with me privately know I am far less concerned about consistency in posting new content to pages and profiles than I am with clients being consistently engaged. Creating content is vital. Done […]
What If Improving Your SEO & Search Ranking Was Simple?
A simpler approach to SEO I loathe how SEO is made out to be a complicated, non-understandable concept. The way I see it, through its highly complicated algorithm, Google actually tries to recommend sources the same way you or I would. Google’s goal, like yours or mine when we’re asked for […]
Why You Need To Spend More Time On Social Networking
What if you could spend less time writing content and still drive web traffic and generate leads? Oh. Wait. You can….and I do! Social Networking: Lead Generation Without Content I spend the majority of my time actively networking, not posting and sitting on my ass hoping my content […]
Want Results From Facebook? Stop Sitting On Your Ass!
The simple truth about Facebook (and social media sites in general): If you want results, you need to work for them. We are long past the good old days on Facebook when you can ‘post it and they will see it’. There are techniques you can use to get feed visibility […]
How To Use Facebook’s ‘Reactions’ To Drive More Interaction
Driving Interaction From Your Reactions When Facebook’s reactions showed up last week, there was the typical banter as to who likes them and who doesn’t. Me, as with most new features or updates, it’s never about liking or disliking them. It’s about figuring out how to use them. And, as it […]
Small Business Is Built On Personal Relationships
Business Is Built On Relationships. I’m old enough to remember all it took to close and honor a business deal was a handshake. There was an unmistakable level of trust. Yes, there was an unwritten code that you honored your word and would not enter into an agreement you couldn’t […]
No Engagement On Your Social Media Posts? So What?
No Engagement On Your Posts? Who Cares! One of the challenges for small brands on social media is simply getting engagement. We stress over writing and posting good content our readers want at the perfect time only to find it doesn’t get seen or worse – it does – and still […]
Stop Worrying About SEO
Stop Worrying About SEO And Start Writing. I found this article on writing SEO content by my colleague Timothy Hands to be a good read and on target with my thought process: I loathe how it’s made out to be a complicated, non-understandable concept that allows others to over charge […]
Stuck On If You Should ‘Regram’?
Should You ‘Regram’ using apps to share Instagram posts by others? Having one account under Tactical Social Media and another under me (with minimal overlap) there is an advantage to sharing my own content. From their own Terms of Service (the short version): “Post only your own photos and videos… Given this […]
Questioning How To Make Instagram Work For You?
Making Instagram Work For Your Brand For many small businesses and solopreneurs, especially those in the business to business sector, finding value in or leveraging Instagram can be difficult. It’s been a challenge for me as well. Over the past 6 months in my quest to figure out how to […]
Ignore The Experts: You Need A Presence On Every Social Site
I get the concept preached by most social media experts. It makes sense to be where your audience is when it comes to choosing which social platforms to use, but it is wrong. It fails to account for so much more. I don’t care if your target audience is only […]