Stuck On If You Should ‘Regram’?
Should You ‘Regram’ using apps to share Instagram posts by others? Having one account under Tactical Social Media and another under me (with minimal overlap) there is an advantage to sharing my own content. From their own Terms of Service (the short version): “Post only your own photos and videos… Given this […]
Questioning How To Make Instagram Work For You?
Making Instagram Work For Your Brand For many small businesses and solopreneurs, especially those in the business to business sector, finding value in or leveraging Instagram can be difficult. It’s been a challenge for me as well. Over the past 6 months in my quest to figure out how to […]
Should You Be Active In Using Instagram?
53 Percent of Instagram Users Follow Brands… A recent infographic (posted below, credit to adweek.com) by Global Web Index found The natural first thought is it go full throttle and start making Instagram your new best friend based strictly on the infographic, but a word of caution is in order. However, the results, […]
Maybe It Should Be Called ‘Unsocial Media’
Maybe We Should Call It “Unsocial Media” Too often people using social media as a tool to build an audience to pitch or as a broadcast platform rather than as a relationship tool. Social media is a powerful tool when used right….but it takes time (sometimes lots of it) to […]
Are You Doing Social Well?
Measuring The Effectiveness Of Social Media… ….is not and will never be easy. Determining how your time or financial investment is paying off isn’t black and white. Short of a sale where you’re informed you were found on a social site or a social media post prompted the sale or […]
Are You Missing Out Not Using Twitter?
Are You Missing Out On Web Traffic By Not Using Twitter? While Twitter is one of the best social channels a small business owner can leverage, far too many I speak with want little to do with it. That’s an absolute shame. When I look at the effectiveness of a social […]
Should You Turn off Facebook’s Messaging Feature?
Why I don’t use Facebook’s messaging feature on my pages. A few days back I caught an article by Post Planner on the why they removed the ability for fans to privately message them directly from their Facebook business page. The reason the article intrigued me – I had just […]
Facebook Is Still Viable For Lead Generation (even for B2B)
Facebook Is Still A Viable For Lead Generation! Updated July, 7, 2016: The original article below provides an excellent example of a Facebook post directly responsible for a lead. To show this is not an isolated example, I caught (through social monitoring) a post I wrote and published for the […]
Facebook Algorithm Change (2015): Did Your Brand Benefit?
The 2015 Facebook Algorithm Change Back in April, when Facebook updated its algorithm back in April (2015), rather than simply post what changed, I decided to break down what each change in the latest Facebook algorithm meant for brand pages. I stated at the time that “(f)or some brands, this latest Facebook […]
Why Haven’t You Started Content Monitoring?
Content Monitoring vs Brand Monitoring A few weeks back I published an article on LinkedIn (updated here last week) asking people to stop monitoring for brand mentions. Clearly I don’t want you to stop. You need to pay attention to what others are saying about you, when they’re saying it […]
Stop Monitoring For Brand Mentions!
Too Focused On Brand Mentions? We’re so consumed with monitoring for brand mentions we forget it to focus on the bigger picture. Monitoring your brand for mentions is important. Your brand reputation depends on it. You need to know what others are saying about you and you need to know […]
Leveraging Facebook Authorship
Facebook Authorship UPDATED 21 Oct 2017: It seems Facebook has removed the authorship tag from social shares as reported by Social Media Today. A special shout out to Mike Allton who does a phenomenal job of explaining Facebook Authorship and how to set it up. I had a chance to chat with […]