WHY BAD WRITING CAN KILL YOUR BRAND
Don't write good? Get help!
It doesn't matter whether it's on your website (page or blog post) or social media.
1. Bad copy destroys trust.
2. Bad copy doesn’t make people take action.
3. Bad copy doesn’t communicate your story
4. Bad copy doesn’t keep them reading
5. Bad copy doesn’t focus on the reader
Think you know the proper use of who, that and which?
And the use of think, but, almost, always, just, literally..... ouch!
When you do:
Decide if you need a copywriter or content editor:
- An 'About Me' page, your story or a bio - Perfect for a skilled copywriter.
(I highly recommend my friend Debra Jason)
- Blog articles - You're the subject matter expert. You write it. Hire an editor to polish it.
Decide who to hire:
- Ask to see samples of their work and read it!
- Find out how long they have been writing (experience counts).
- Don't be cheap.....
It's your brand image, reputation, and profits on the line.